Facebook has over 2 billion users, making it a gold mine for brands and companies looking to attract new customers. Facebook advertising has time and again been proved an effective strategy to reach out to a broader audience. However, amidst the myriad of various business responsibilities, managing Facebook ad campaigns can be very hectic. In situations like this, Facebook ad automation can be your ultimate savior.
In this ultimate guide, we’ll tell you why Facebook ad automation is important for your business and how you can set up your own automated campaigns.
What is Facebook Ad Automation
Facebook ad automation allows you to use AI support to create crisp ad copies and target them at the right audience group with minimal effort – it’s like having a virtual ad expert looking over your campaigns.
However, know that Facebook ad automation tools will not independently take care of the entire process. They can surely help you set your target audience, design a compelling ad copy, and direct the leads to your preferred destination, but the process still requires your assistance and control.
That said, automating your Facebook ads makes your work a lot easier. It is perfect for small-scale businesses and large corporations who do not want to waste their time on something AI can do in a few seconds.
Many business owners prefer to have complete control over every aspect of the brand, including their social media advertisements. So, trusting an AI with such a crucial part of your brand might not seem like a great idea.
However, automating your Facebook ad comes with countless benefits. Here are seven ways in which Facebook ad automation can help your business:
If you have a fairly new business venture, you still might have a lot of things to learn. In the initial stages, carving out your target audience in every platform can be slightly challenging. Facebook ad automation automatically helps you find your perfect target group of social media users.
Since Facebook knows every small detail of its users, the social media giant understands which audience would be more interested in your product than the others. Using this, you can find out your ideal client profile without having to spend an extra penny on market research.
Not every business owner is a financial genius. It can be difficult for them to chalk out the perfect budget for their ad campaign goals. Facebook ad automation prepares the budget on your behalf based on your goals and business objectives.
A standout feature is that if you have a tight budget, you can also suggest your own investment limits, and the automation AI will give you a rough estimate of the exposure and reach you can expect to get in that budget.
When you are new to ad designing, you might miss out on adding an element or two. For example, sometimes, when you are too focused on the creative quotient of the ad copy, you might miss out on adding a clear call-to-action button.
Facebook ad automation will ensure that your ad copy is complete and effective by recommending elements to make your ad campaign more profitable.
One of the most important factors that can help you craft compelling ad copies is understanding how your previous campaigns performed. It gives you an insight into what elements work for your ideal target audience and what don’t.
The detailed analytics provided by Facebook ad automation helps track the number of impressions, engagement, leads, conversions, and many more metrics that assess your ad performance and ROI.
Facebook automated ads allow you to create up to six different versions of a single ad. They help you build it by suggesting design and structural elements to maximize your conversion rate.
Once the ads are set to run on Facebook, they will collect data from each version and highlight the best-performing ad version after some time. Then, you can invest more in that version to boost it.
When you have already invested in an ad, you certainly don’t want to see it fail. Luckily, with Facebook ad automation, you have the scope to optimize an ad that has been already running.
Facebook itself might suggest changes concerning the ad design, structure or messaging, and placement to help you optimize the ad campaign and improve its performance.
If you manage the business with a small team, it’s impractical for you to check on your Facebook ad performance every now and then.
With Facebook and automation, you get instant notifications on actions taken on your ad. This could be about a new lead or a new sale made through the ad. Whatever it is, Facebook will keep updating you round the clock.
Facebook has made setting up automated ads fairly simple. You can do it on your own from your business’s Facebook page.
Here is a step-by-step guide on setting up Facebook ad automation:
1. First, log in to your Facebook account and open your business’s Facebook page. Click on the “Promote” button beside the page’s main menu.
2. A menu will pop up with a list of ad goals you might want to achieve with your campaigns. Click on the “Get started with automated ads” option from the menu.
3. If you have more than one Facebook account, you can use the drop-down menu to choose the account you want to run the ad on. Once you have selected your base ad account, click on “Get started.”
4. Next, to understand your business and the goals you want to achieve from the ad campaign, Facebook will ask you a few questions about your brand. These questions will be pretty straightforward, with most of them being a yes/no answer.
Here is an example of the type of questions Facebook might ask you when setting up automatic ads:
It will also ask you to add a few topics of interest that your ideal target audience might be interested in. For example:
5. Next comes the ad curation section. Here, you can create up to 6 different versions of your ad. Facebook will also add its own suggestion for your ad’s design. If you have no prior experience with an advertisement, we recommend you take Facebook’s suggestion.
If you do not have a pre-designed image for your Facebook ads, you can also head over to stock images from the ad interface and browse through millions of free, licensable pictures.
6. Once you finalize the ad design, you can move on to the next and the final step, where you will be asked to define your primary ad campaign. You can select from the following options:
- Get more leads
- Aquire more traffic
- Get more bookings
Facebook will use the business information you provide to suggest the most suitable campaign goal for your brand.
In case you choose to get more leads, you’ll have to add the form that your target audience will be led to. You can create your own form template or choose one from the pre-designed options by Facebook.
7. Next, you need to preview the ad to see how it will appear to other Facebook users. You can also edit the ad image, description, tagline, or even the CTA at this stage.
8. Once the ad is designed, place it on Facebook’s network. First, you will be asked to set your desired budget, followed by your ad category and preferred target audience. Facebook will keep recommending you the ideal option for your business during all these stages to help you quickly and effectively navigate the process.
You can also place your ad on other Facebook products, including Instagram and Messenger.
Once everything is in place, hit the “Promote Now” button, and you’re all set to reach out to thousands of new leads.
The only problem with Facebook automated ads is you cannot edit the campaign duration, but on the brighter side, you can pause it anytime you want, especially if it’s not performing well.
If you want to scale your business, you certainly cannot miss out on social media platforms like Facebook that attract millions of visitors every month. However, with competition this high, standing out organically and reaching a wider audience can be challenging – a little push is needed.
Facebook automated ads are perfect for every business owner to maximize their reach and conversion. And the best part is, you don’t require a huge team to manage your ad campaigns – all you need is a decent budget and a clear goal in mind to get the new leads rolling in.