You need to look after several aspects when building a business on Facebook. But to do so manually isn’t practically possible. There is a high probability that you will fail to invest adequate time in one or more segments of your business.
If this sounds like you, we strongly recommend you try automation. Automated solutions are ideal for streamlining Facebook marketing and posting.
This ultimate guide on Facebook post automation is everything you need to learn all about the benefits, disadvantages, and process of automating posts on the social media giant Facebook.
When To Use Facebook Posting Automation
Facebook automation is among the most efficient tools empowering small and large businesses. It allows users to automate every aspect of Facebook posting, from creating content to managing and publishing the posts.
Here are some reasons you should consider Facebook post automation for your business:
1. Ensures Consistent Posting
Every marketing strategy requires consistency to get the best results. And it’s tough for business owners to shell out sufficient time from their busy schedules for social media posting.
They aren’t ignorant about the power of social media, but they may fail to give the required time to social media branding due to time constraints. Unfortunately, two or three posts weekly won’t suffice. This is where automation comes into the picture; it ensures that you stay in touch with your target audience by keeping your posting schedule intact.
2. Connect With Audience In Multiple Time Zones
Suppose you own a digital business (a course, blog, eCommerce store, or any other digital business). In that case, you can use automation to easily connect with your target audience across the globe, irrespective of the time differences.
If you reside and thereby post as per the Eastern Time Zone, you will most likely let go of the potential audience living in the countries in the western hemisphere. But automating your Facebook posts will avoid this.
All you have to do is schedule your posts to roll out when your audience is most active, and they will be uploaded accordingly, even if it’s bedtime for you.
3. You’ll Have More Time To Engage With Your Audience
Automation will give you a lot of time to run a Facebook contest or any other activity to increase your page’s follower count. Also, you can assign different timings to different posts so that the Facebook feed of your followers isn’t jam-packed with too many uploads.
Keep in mind that Facebook is predominantly used for socializing and connecting with people. Your posts shouldn’t look desperate; maintain an adequate frequency when sharing and posting content on Facebook.
Beginners Guide To Facebook Post Automation
Taking that first step is often one of the most challenging parts, and the same is true for automating Facebook posts.
If you are new to this concept, follow the tips mentioned below to accelerate your brand’s growth on Facebook:
1. Know Your Goals
A clear vision of your goals will allow you to measure your success. As a result, you can improve your efforts and build the right strategies.
For example, your target could be getting more shares, comments, likes, sales, etc. Alternatively, you could aim to drive more traffic to your website or blog or increase customer engagement.
All in all, your goals could be anything; the important part is to have a clear idea of what it is! The more clarity you have, the easier it will be to chalk out a plan and then follow it.
2. Find The Right Facebook Posts Scheduling Tool
It’s essential to have the right content scheduling tool to make the best of Facebook post automation. Before you even start strategizing for social media content, make sure you have a tool that perfectly aligns with your goals.
Consider the following when picking a scheduling tool:
- Ease of use
- Scheduling features
- Does it allow posting at specific times and dates?
- How does it store content?
- Does it allow team collaboration to discuss the nitty-gritty of content?
3. Know The Posting Frequency of Your Facebook Posts
Facebook’s algorithm highlights pages on an individual’s newsfeed which they enjoy the most. Even if customers appreciate your content, they wouldn’t want their feed to be flooded by it. As mentioned earlier, you shouldn’t come across as spammy.
Balance is key when automating Facebook posting. Your aim should be to maximize engagement without triggering annoyance. According to social media experts, publishing one post daily is sufficient to engage your audience. Analyze Facebook Audience Insights to learn about the time and days when your audience is most active. This will help you better customize your approach.
4. Create Engaging Content
Content is at the core of any Facebook post. It should be something that’s trending and engaging. Most importantly, your audience should be able to connect with it.
The best way to find out the ‘hot trends’ is by skimming through your competitors’ posts and scanning the mood of your audience. What kind of content is being liked by the majority of your audience. If you want to play safe, recreate your competitors’ contents but make sure you add a twist to it to make it unique.
5. Experiment To Engage
Your aim should be to attract a large audience and retain the existing ones. To do so, you must develop fresh content ideas such that your audience is interested in your page.
Experiment with different formats. Mix in blogs, videos, photos, etc., to diversify your content. Strategize and re-strategize once you get the hang of it. Find out what generates more engagement – is it text, images, videos, or something else?
6. Track Your Progress
Simply automating Facebook posts isn’t enough. You need to track your progress, check and analyze the data, take feedback from your audience and make necessary changes.
Automation doesn’t mean your page will be flooded with countless followers. Indeed, the process will accelerate, but it still takes time to increase engagement. Evaluate the results and refine your marketing strategy to achieve your desired goals.
How To Use Facebook Scheduler To Automate Facebook Posts
Here are the three steps you need to follow to use an inbuilt scheduler for scheduling posts on Facebook:
Step 1: Create Content
Luckily, Facebook facilitates individuals with various options for creating attractive content — you may either use text, videos, or images. Click on Create a Post at the page’s top-left corner. You’ll find a pop-up window with multiple options, so select the appropriate button.
Step 2: Decide The Time And Date
This is where you schedule your posts. Once you have created a post, click on the drop-down arrow and select “Schedule Post.” Next, select the time and date you want to upload it at and choose “Schedule Post” to complete the scheduling process.
Step 3: Tweak Other Settings
To reset, delete, or alter the timing of the scheduled post, select the “Publishing Tools” option located towards the left side of your Facebook page.
Select the “Schedule Post” option near the Post button to edit a scheduled post. Next, select the post that needs to be edited and click on the “Edit Post” button to make the necessary changes. Once you are done editing, you may preview the post by clicking on the “Post Preview” button.
When To Avoid Facebook Post Automation
Automating Facebook posts is highly efficient, but it should be avoided when:
- Using third-party tools for commenting on Facebook posts
- Using third-party messenger bots
- Cross-platform posting is incompatible
Note that when the audience interacts with a brand, they expect human availability and not a robot. Hence, you must ensure a personalized approach to interacting with your potential customers and community.
Today, businesses are becoming more and more dependent on social media platforms like Facebook to climb the popularity ladder. Automating (scheduling) Facebook posts is an excellent option as every marketing strategy demands consistent content creation.
Facebook post automation decreases the effort and time needed to create, manage, and post content. You can then invest this extra time into building other aspects of your business that require genuine human intelligence.
That said, automation comes with its fair share of disadvantages. You need to be careful when leveraging it to your benefit. Besides, even if you are knee-deep in automation, you must develop a personalized approach to engage with your audience; only then will automation bring about a positive change in your organization, and customers will appreciate you!
Why Should Businesses Automate Facebook Posts?
Automating Facebook posts optimizes the workflow. You can create and schedule your posts using relevant tools, and they’ll automatically appear on your social media page on the scheduled date, relieving you of the hassle of publishing posts on Facebook manually every day.
Is It Possible To Edit Or Delete A Scheduled Facebook Post?
Yes, you can easily edit or delete a scheduled post. Use the edit option (represented by three dots “…”) in the Facebook Scheduler tool to edit, add, or delete any piece of information in a post. You can even change the time/date of the scheduled post if needed.
What Auto-Posting Tools Can Be Used For Scheduling Content On Facebook?
HootSuite, Buffer, Mentionlytics, Sprout Social, Post Planner, Social Oomph, and Zapier are the most popular auto-posting tools. They allow bulk scheduling, auto-sharing, and message scheduling.
What Are The Ideal Hours For Posting On Facebook?
To achieve the maximum number of shares possible, experts recommended posting between 9 AM to 1 or 3 PM. Posts published between 8 PM and 8 AM gain fewer shares and likes.