Establishing an Amazon affiliate marketing business is easy, but the real challenge is maintaining it. As your business grows, your workload of managing every aspect of the business will also increase. You’ll need to keep track of the affiliates’ performance, answer their questions, and manage the links simultaneously. We don’t intend to scare you, but it can get too complicated, too fast!
Automation is the best way to tackle this problem. It’s an easy and proven way to track and manage the affiliate program and its different aspects. Monitoring the results to gain real-time insights will make things much easier for you.
In this post, you’ll learn about automation in affiliate marketing and the steps to implementing automation in the Amazon affiliate business, so read until the end.
Role of Automation in Amazon Affiliate Marketing Business
Automation can eliminate legwork and guesswork from many affiliate program areas and make it easier for you to focus on driving leads, results, and revenue.
Amazon affiliate marketers need proper cover from fraudsters. Advanced tools like 24Metrics, FraudScore, Fraudefence, and Forensiq automatically calculate the conversions’ scores.
If any of the affiliates have a suspicious conversion or activity, the tools block the offer for a day (24 hours), and an alert message is sent to the affiliate instantly. And if the illegal activity continues, the affiliate is permanently removed from the offer.
Smartlink optimization eliminates the need to check the offers manually. The automated trigger in the system does the tests and checks multiple offers automatically. Hence, the possibility of errors is as good as gone.
This makes it easier for affiliate marketers to maximize their Key Performance Indicators, reduce the time spent on routine work, helping them focus on other important things.
Automates Multiple Affiliate Processes
It’s highly time-consuming to manage multiple offers, analyze the data, configure different parameters, and manage other aspects of the Amazon affiliate business. Use automation tools to automate all such activities.
That said, you will have to specify your reselling and margin parameters — the system will transfer and analyze offers for you. This will accelerate the revenue-generating capacity of your business.
Ways to Use Automation in Affiliate Marketing Business
To build a successful, and more importantly, scalable Amazon affiliate marketing business, you need to employ automation properly. And the only way to do so is by knowing how it actually works.
Follow these six steps to make the best out of your Amazon affiliate strategy via automation:
1. Target The Right Set Of Affiliates
You can make good money from your Amazon affiliate business if you target the right affiliates. Don’t limit yourself to your business or affiliate products.
Some individuals dive into affiliate marketing to earn passive income or sustainable pocket money. Hence, you should focus only on the affiliates serious about the affiliate program as it will help you build the right strategies for your automated affiliate business.
2. Understand Who You Are Recruiting And Inviting To The Affiliate Program
Recruitment is indeed one of the most important elements of an automated affiliate business. A few affiliate networks allow the merchants to find the best affiliates that meet the predefined criteria.
You can also resort to using automated tools that help you track the affiliates. Leverage their features to learn the number of affiliates you gained through your recruitment efforts, be it specific URLs or other sources.
Affiliates need a compelling reason to join a program, and monetary benefits encourage them to work actively for a business’s success. It pushes them to the best of their capabilities. Remember, the affiliates you intend to invite for your affiliate business look for appropriate incentives viz a reasonable commission rate.
3. Registration of The Affiliates
The signup fields should be as limited as possible. That said, you cannot possibly ignore mandatory fields in the registration form such as name, email, promotional methods, and website. Once the application is approved, ask for other details like payment criteria.
Prepare yourself to deal with different scenarios during the registration process. What if the registration application of an affiliate is declined? You should cite the reason for rejection and explain how they can use it to improve in the future.
Second: what if the approval has been given to the affiliate, but they haven’t logged in? In this case, schedule automatic emails that trigger from time to time on specific events.
4. Automate Different Aspects Of The Process To Keep Things Organized
Proper planning is an inevitable part of a successful affiliate business. Some affiliates start generating a good number of sales for your business, while some may take time to improve their performance.
It’s best to set up automatic rules to notify the affiliate team when a milestone is reached automatically — affiliates (and just about anyone) like being recognized and appreciated for their achievements and works.
Send a word of encouragement through automated emails on an affiliate’s first sale or when they have contributed to delighted customers. This will boost their morale, and they’ll perform better.
Besides appreciation and recognition, you should also have a defense mechanism in place to keep your affiliates’ performance in check. Automate the reports for tracking cancellation rates and refunds. You can also set automated messages to notify the affiliates who bring a high number of clients but stay for a short period, say one month.
Tools for tracking and analyzing the patterns such as LinkTrust, Hitpath, Click Inc., AffTrack, HasOffers, Impact Radius, and Voluumwill, among others, come in handy in such scenarios. Explain to your affiliates how to optimize these tools’ promotional methods to help them bring more loyal customers.
Like any other business, an affiliate program has its unique challenges. Automation makes things easier, but proper planning and strategizing are still required to get the best out of your affiliate team.
Tracking and analyzing performance reports are important to learn about the performance of your team and the individuals therein. The statistics will give you insights into the number of sales, monthly revenue generated by an affiliate, and more.
If there are major fluctuations, notify the affiliates about them and ask them to improve their conversion rates — don’t forget to give your suggestions!
5. Automate Affiliate Inquiries Using Chatbot
Chatbots are pre-programmed messaging platforms added to a website to automate customer communication. You must have come across a chat icon on websites that pop up when you visit the site — the Chatbot!
It often features a bot icon or an avatar photo of one of the staff members and provides instant answers to a user’s basic queries. Simply put, it acts as an instantly accessible support agent for them.
Attaching a chatbot to the affiliate site automates several aspects of the affiliate business. For example, it can be used for conversational marketing, replying to repeated queries from affiliates, and obtaining leads by collecting information of site visitors/prospective affiliates. Moreover, it provides 24×7 support.
You can also convince a site visitor to join the affiliate program through chatbot messages — it can be used at the registration page to chalk out instant solutions to their doubts. Besides, a chatbot can also provide links to important yet demanding resources such as FAQ.
6. Automate Affiliate-link Sharing For Convenience of The Affiliates
Use URL shortener to shorten the affiliate links to hide affiliate ID. Most of the affiliates don’t prefer disclosing their affiliation for various reasons. Generally, affiliates are afraid that customers won’t buy a product knowing the affiliate will get paid for the recommended product. Also, long URLs aren’t preferable for social media platforms.
The Urchin Tracking Module is needed to monitor the campaign’s efficiency. Use this parameter to check the campaigns connected to it and then manage them in a way that avoids any confusion on the users’ part.
For example, you may add the URLs into the affiliate software in the form of a plugin or an add-on. Alternatively, you may use third-party software that automatically shortens affiliate links on the user’s affiliate panel. These solutions automate link-sharing, eliminating the need to copy-paste the affiliate link for driving traffic.
Automate your Amazon affiliate marketing business to manage the program’s major components and generate higher profits. Keep in mind that regardless of how potent the automation system is, it can’t replace a professional affiliate manager drawing out strategies for the business.
Automation is suitable for handling daily repetitive tasks so that the affiliate marketing team can focus better on other value-building work. In addition, they have significantly reduced manual working and promoted better governance and cost management, providing better value to both affiliates and affiliate marketing business owners.
We hope our guide has given you a quick yet thorough run-through of how you can use automation to boost your affiliate business, be it on Amazon or any other marketplace. All the best!