6 Must-Have Tools For eCommerce Automation


Ecommerce automation is a must these days if you want your online store to stay competitive and profitable. There are a plethora of tools on the market that claim to help you automate various aspects of your business. However, not all are viable. Pick the best ones to genuinely speed up the processes and reduce errors, making everything more effective and efficient.

If you’re looking for the best eCommerce automation tools to improve your overall lead generation and conversion rates, here are six of them worth considering.

6 Best Ecommerce Automation Tools

The following eCommerce automation tools vary in functions, but all contribute to hassle-free online businesses. 

Kit

Kit is one of a kind marketing eCommerce automation tool. It helps users automatically create ads, send emails, post on social media, and much more. It is a trustworthy marketing assistant and only costs $10 a month. 

The best features of this automation tool are:

  • Automatically and seamlessly integrates into your Shopify store. 
  • Creates posts for your Facebook and Instagram.
  • Sends instant notifications to keep users updated about the performance of their ads. 
  • Makes use of innovative technology and provides suggestions regarding retargeting ads. 
  • Kit has an online chat assistant that answers all marketing queries round the clock.

All in all, Kit is one of the best and most affordable Shopify marketing automation tools. 

Loyalty Points

Tired of customers leaving carts abandoned? Want recurring customers? Bold Loyalty Points & rewards is one such automation tool that is more like a retention program, which, as the name suggests, helps you retain clients. 

The program allows business owners to create a loyalty program to reward their customers for shopping. It also helps create a referral program to promote word-of-mouth advertising. Moreover, it is a Shopify store app and boasts several interesting features.

The program helps customers earn rewards when they:

  • Purchase 
  • Bring referrals
  • Sign-up
  • Share your store on their Facebook or Twitter

Suppose a customer gains rewards; the tool will then send updates, encouraging them to spend those points and shop again. You can also curate special points for a select customer group, like rewarding points on birthdays or anniversaries. 

A standout feature of this tool is that it is freely available for up to 200 members and allows for three rewards with one active campaign. More features, including room for more members, can be unlocked at $29 (500 members) and $199 (5000 members) per month.

Google Alerts

Google Alerts is a free service that helps you keep track of keywords, competitor activities, and much more. The internet is a growing sea of articles and information, making it impossible to stay on top of all new trends and updates. But Google Alerts makes this easier.

All you need to do is add the keywords for an alert. Next, the tool will email you if any activity occurs on those keywords. 

The best uses for Google Alerts include:

Finding Guest Post Opportunities: Backlinks are essential for anything digital since it helps to rank on Google. So, you can add keywords like ‘Write for us’ or ‘guest post’ to help find such opportunities. This will fetch you some traffic from other websites, which is always a good sign. 

Find No Mentions: Websites often do not mention the brand but use their product or brand name. If guest posting is time-consuming, resort to finding websites that have mentioned your brand or product. You can set alerts for your, your brand’s or product name and get mentions when you find one. This will fetch you a handsome number of backlinks in no time. 

Monitor Competition: As a booming business, you would never want to fall behind your competitors and must always stay updated about their activities. Just add the name of the competing brands on Google Alerts, and you will receive an email every time your competitors venture into something new.

Monitor Your Brand: Somewhere down the line, there will be product reviews for your brand. Getting alerts will help you keep track of customer perception about your brand and products. This will help you respond immediately, improving brand loyalty and tweaking your products or services if required. 

Stamped.io

Reviews help create positive brand perception and also improve engagement rates. People tend to believe genuine reviews, even from strangers, about any product. Stamped product Reviews & UGC has more than 5000 reviews on the Shopify app store. 

It is an excellent eCommerce automation tool to collect genuine reviews. The platform allows collecting sites, Instagram, product, video reviews, photo, and check-out reviews that ultimately help establish your business authority. 

The tool also uses smart predictive machine learning to help users write informative reviews. The best features of this tool are:

  • Different kinds of display widgets for easy surfing
  • Mobile-optimized platform
  • Add different kinds of customer attributes
  • Moderate reviews
  • A search feature allows customers to search through reviews
  • Comments on reviews can be made either public or private
  • Available in different languages 
  • Easy and smart reminders
  • GDPR Complaints
  • Watermark photos of customer reviews
  • Retargeting ads feature
  • Inline-SEO and star ratings on Google
  • You can even import reviews from AliExpress
  • It’s only a one-click setup

Another great thing about this tool is that it is completely free for 50 orders per month. Say you need 200 orders per month; the cost will then be $19. At $39 and $99 per month, you get 500 and 1500 orders, respectively. 

Moreover, you can also customize the number of orders you need per month, and you will be presented with an updated price accordingly.

ZenDesk

Customers, new or old, can have questions at any time regarding your products and services. It’s impossible for business owners to answer each of these questions themselves. ZenDesk is an excellent customer service automation tool that handles all customer service needs of your customers. It provides customer service for both service and sales. 

ZenDesk is necessary because it helps eradicate all customer questions and takes care of customer service for you.

Why use ZenDesk?

  • Customers naturally want the best post-purchase service. Using ZenDesk helps a business retain the customer and also ensures brand loyalty. 
  • The tool has an answer bot, which connects real individuals with your customers to solve queries in real-time.
  • ZenDesk also has customer service for sales where while answering questions, if a prospect for sale arises, the tool pursues it. So, it helps the customers and the business by ringing conversions. 
  • Some of the biggest and most reputable brands have worked with ZenDesk, making it an authentic service provider. 
  • Their website houses several informative articles about automating customer service and eCommerce tips and tricks, which will come in extremely handy for a novice online business owner. 

Zendesk has customer service support starting at only $19 a month. But at $49, $79, and $99 per month billed annually, you can choose between suite, growth, and professional plans respectively to meet customer service needs based on your business’s size. 

The same goes for the Zendesk sales where the ‘Sell Team’ is only $19, ‘Sell professional’ at $49 and ‘Sell Enterprise’ at $99 per month billed annually. The best thing about the platform is it gives a free trial for every package to help you understand the platform and its usability. 

Consistent Cart

Consistent Cart is an eCommerce automation tool that integrates with your Shopify Store. It is a one-stop solution for all kinds of marketing needs of your online store. 

Consistent Cart provides the following services to automate your eCommerce store:

  • Activity Monitor
  • Email, SMS, and Push notifications
  • Abandoned cart campaigns
  • Sales Pop Integration 
  • Add-to-Cart Popup
  • Happy Birthday Emails 
  • Advanced Title Bar 
  • Cart Syncing across various devices 
  • Customer Thank You emails. 

Consistent Cart’s USP has to be its recovery of cart abandonment. The tool understands a customer’s frustration at annoying and recurring emails they receive from a store. It does not annoy the customer but instead increases their chance of returning by creating innovative, unique, and beautiful emails for those who abandon carts.

The pricing for the tool is also modest, with the standard package starting at $29 per month and the Pro at $99 per month. 

Note that Consistent Cart also has a free package that includes services such as a Consistent shopping cart, ticket support, live activity monitor, limited campaigns, and email series. Moreover, the paid versions, too, come with seven-day free trials to help you decide the best one for your business. 

Endnote

The list mentioned above is surely not exhaustive, but we aimed to list all those eCommerce tools that are not a prominent part of the automation discussion yet provide impeccable services. 

We recommend you first jot down your requirements and then skim through the list to zero in on the tools that solve those requirements. Also, since most if not all of these tools have free trial plans, it’d be wise to check their viability for your business before signing up for any of their paid plans.

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