It has become pertinent in today’s date to invest in digital storefront since it has the potential to reach a large pool of customers. But handling an eCommerce business can be time-consuming and hectic.
You can easily tackle this problem by automating one or more of your business processes, be it inventory, sales, or delivery. eCommerce can help your business find new horizons and grow exponentially provided that you use the right tactics and practices.
Keep reading to know why you should automate your eCommerce business and how it can help your business grow.
Why You Should Automate Your Ecommerce Business
Before exploring how to automate your eCommerce business, it’s crucial you understand why you should automate it in the first place.
Just because you do not have to deal with the inventory physically (this is how most eCommerce and dropshipping works) does not mean that operating an eCommerce business does not involve as much work as a brick-and-mortar store.
You will still have to go through a lot of business processes that include product listings, updating product information, seamless inventory management, order management, shipment, and delivery.
You must maintain all of the above said work accurately to carry out the business successfully. But it becomes challenging for small to medium-sized enterprises to keep up with these business processes in an organized manner.
Moreover, hiring an extra workforce is out of the picture for small eCommerce businesses due to budget constraints. But with automation, you can delegate all of these business processes to a single platform. Thus, you save time and money by automating your eCommerce business.
10 Ways Automation Can Grow Your Ecommerce Business
The following are the top 10 business areas where automation can give you an irrefutable edge, either in terms of accuracy, profitability, or efficiency.
It’s imperative to keep your inventory updated and track all transactions to suitably maintain the products in stock. It will enable you to determine whether or not you can fulfill your orders or you need more supplies. Failing this can damage your brand’s reputation and can even cause financial harm to your business in the long run.
You can easily avoid this from happening by automating the inventory management process. Several platforms out there focus on managing the inventory or integrating other automated processes for the same.
You have to be consistently competitive with your pricing to survive the cutthroat competition in the eCommerce segment. Due to the rising popularity of eCommerce, many businesses, ranging from small to big, have invested in a digital storefront to harvest enhanced revenue.
So, it becomes imperative for you to develop a highly competitive yet profit-making pricing strategy. You need to ensure that your products are of the highest quality and best price.
Automation tools can change prices in real-time to match similar product listings without you having to constantly track competitive prices and update your products with a new set of prices.
Besides, it’s practically impossible to monitor and manually update the price of each SKU, especially if you have a large number of products to offer. Use automation if you seek a competitive edge and a handsome turnover.
A business needs to keep a record of the sales generated to determine revenue, profit, or loss – all invoicing functions.
The good news, you can automate the entire process of invoice creation with all the supplier, customer, and business details. Most business software comes with such tools integrated into it. And if not, you can always use a third-party tool for invoicing.
Automating the invoicing process can almost entirely erase the hassle of manually generating invoices and keeping a close eye on your accounting and finances. Plus, it can help you save a lot of time and money.
Ecommerce fulfillment involves the processes required to be undertaken after an order is received. These include updating your system with the order, customer details update, packaging, shipment, and delivery.
All of these processes can be automated by integrating an eCommerce fulfillment automation tool. Automating this will not only save you time but also reduce any chances of human errors. It involves third-party experts handling the entire tasks of pickup, packaging, and successful product delivery.
Automating eCommerce fulfillment is all the more critical for businesses that handle a large volume of orders and delivery on a regular basis.
Given the digital nature of businesses today, a lot of individuals feel there’s a lack of personal touch in online shopping. It is true to a certain degree, but you can easily avoid these issues by automating adding a personalized touch to various stages of your business process.
This can include adding unique details when an order is received, sending personalized emails, adding special messages in packaging, providing recommendations based on a customer’s buying behavior, and much more.
And the good part is that all such processes can also be automated, making it easier for you to provide the missing human touch to your online storefront.
Like any other online platform, online stores are vulnerable to cyber-attacks and fraud. However, with an automated fraud detection system, you can easily save both money and time you’d have to otherwise spend on recovering your platform.
Automation tools can detect suspicious activity or if a payment is being neglected willingly; it will alarm the business owner, protecting his business and customers’ interests.
The right merchandising mix is essential for an eCommerce business with a large number of products to display and recommend the right products to the right prospective buyer.
Traditional merchandising websites usually end up over or under-exposing their products. This can lead to customer disappointment since they will be unable to find the products they are looking for.
However, you can overcome this issue by using real-time merchandising automation tools. They can create dynamic environments where the website would update itself in real-time according to the customer’s needs. This way, whatever is shown on the screen will be highly relevant and induce the customers to shop more.
Reduced Cart Abandonment
Cart abandonment can deprive eCommerce businesses of a lot of potential revenue. A customer may decide midway not to buy one or more products or may find their prices over their budget.
Such cold leads can be transformed into customers using automated tools that facilitate remarketing solutions. They send emails, vouchers, messages, and discount offers to take individuals back to the cart and turn them into customers. Moreover, these tools also help you reduce cart abandonment rates and enhance revenue.
The remarketing tools keep track of the abandoned cart, automatically send emails at regular intervals, and even provide you with real-time results to help track performance.
Refunds And Replacement
Although refunds and replacements do not add to your business’s financial belly, they are as important as any other business function as they help you maintain a healthy and long-term relationship with your customers. However, managing the same manually is an uphill task.
Incorporate an automation tool to streamline the entire process and automatically update information, facilitating seamless processing of any refund and/or replacement requests.
Moreover, the automation tool will also ensure the implementation of return policies and that the refunds or replacements are accepted accordingly. This will help you find out if there is a replacement scam or fraudsters are trying to trick the business for their benefit.
All in all, automation acts as a protective veil for a business and helps process its refunds and protect against wrongdoings.
Social Media Marketing
Social media is a new marketing weapon as it is the easiest and most inexpensive way of reaching out to a massive number of prospective customers. However, social media marketing requires a lot of time, patience, and skills since it demands images and content for your ad posts.
Moreover, you need to keep posting in a timely manner and keep track of the performance of all your ad campaigns. Automation tools for social media marketing can help you automate all the aforementioned processes and much more. Some tools even have the ability to analyze your ad campaigns, interpret performance data and provide real-time suggestions.
You can also tweak your ad campaigns and social media posts at any time using real-time data. You also do not need to conduct intensive manual research to create targeted content. Automation tools completely suck out the guesswork from the picture and help you run successful marketing campaigns.
Automation, undoubtedly, is the best route a digital business can take. Besides the obvious money and time benefit, it brings you peace of mind and freedom to explore more.
We hope you’ll adeptly use the information above to simplify business processes and facilitate better business management. All you have to do is underline the requirements of your eCommerce business and integrate the right automation tools. All the best!