How To Use Facebook Automated Rules To Optimize Facebook Ad Campaigns

Facebook advertising is a powerful tool for marketers. With the right strategy and knowledge, you can make your ad campaigns go viral. But it can be hard to know where to start and how much to spend on ads. 

Facebook provides you with an automated rules function. These rules let you set up what you want your ads to do so that they can run without constant input from you. You can also use them to scale your ad campaign, meaning you set them up, and they then target more people until you have the desired results. 

In this article, you will get to know what Facebook automated rules are and how to use them to enhance your Facebook ad campaign.

What Are Facebook Automated Rules?

How To Use Facebook Automated Rules To Optimize Facebook Ad Campaigns

Facebook automated rules are a way to automate actions on your Facebook Page. Automated rules allow you to set up a set of conditions (actions) that will be performed when specific events occur. It can be used, for instance, if you want to send an announcement when someone likes or comments on one of your posts.

Facebook automated rules can help take care of tedious tasks related to Facebook advertising so that you have more time for other aspects of your business.

Where To Find the Facebook Automated Rules in the Business Manager?

Creating a Facebook automated rule is quite a simple task. All you need to do is follow these steps.

To create a rule:

  • Click on the “business manager” button in the top right corner of your Facebook page.
  • Then, click on “automated rules” in the menu list.
  • Finally, create a new rule by clicking on “Create a new rule.”

How To Use Facebook Automated Rules to Enhance Facebook Ad Campaign

There are some things that can be done manually on Facebook, but for some of the more complex advertising jobs, it’s best to use Facebook automated rules. 

Facebook automated rules can help you scale your Facebook ad campaign without lifting a finger. You can set up automated rules to target everyone on Facebook with one rule or create multiple rules to target specific groups. 

Here are some steps on how you can start using these rules to automate your marketing campaigns and scale them up.

Step #1: Select Campaign Level

A Facebook automated rule works on two levels, i.e., either the rule is applied to all your active ads, ad campaigns, or ad sets, or the automated rule is applied to only a specific ad, ad campaign, or ad set.

Go to the Ads Manager section, find and hit the 3 dots menu, and hover your cursor over the All Tools tab in the drop-down menu if you would like the automatic rule to apply to all active campaigns. In the Create & Manage tab, find and choose the Automated Rules option.

After that, click on the Create Rule button and wait for the pop-up window to open. Select one of the three options for “Apply Rule to,” which are All Active Campaigns, Ad Sets, or Ads.

To apply the rule to a particular campaign, choose the campaign(s) in the Ad Manager, go to Rules, and select Create a New Rule.

You’ll find the same pop-up window, but the specified ad campaigns will be already selected this time. Now select active ads belonging to that campaign, and your rule will be applied to that specific campaign only.

Step #2: Determine The Rule’s Action Criteria

After you’ve zeroed in on a level, the next step is to decide on an automatic rule action. You may either enable an ad set, disable it, enable notifications only, adjust the manual bid, or change the budget.

However, if you are not sure about Facebook’s action, you can set the action to Send Notification Only. This way, you will be alerted of any modifications to your ad.

Step #3: Specify The Condition That Triggers the Rule

Your rule will not work unless you define a condition that triggers the rule for taking action determined under step #2 above.

For instance, you can select CPA from various metrics to determine the condition that triggers the rule and the following action. For example, if a CPA of over $10 is not profitable for you, you can set the ad set to turn off once the CPA reaches $10. You can also add more than one context to determine a condition. 

Step #4: Set Up Checking Frequency

Along with determining level, action, and condition, you can also set a frequency to determine how frequently Facebook should check the predetermined condition and execute the action if needed.

Facebook lets you set up checking frequency as follows:

  • Continuously: Rule will be checked every half an hour.
  • Daily: Rule will be checked each day at 12 P.M. (Pacific time)
  • Custom: You can manually schedule a day and time to review the rule

It is prudent to mention that you must keep your business goals and budget in mind while setting up the checking frequency. 

Step #5: Decide Who Gets Notified

Facebook also reports you of the action taken once a rule is triggered. You can get the notification on your app as well as by email id.

Step #6: Give a Name To Your Rule

Once you are done with determining actions and conditions, you can give a name to the newly created rule and finish by clicking on the Create button. Once done, your rule will be ready and active.

Step #7: Manage Your Rules

You’ll be redirected to the Automated Rules dashboard once you’ve done creating a rule, where you can view and control all of the rules you’ve created.

You can preview, edit, track changes, turn on or off a rule, and modify them for an even enhanced performance. 

Main Terms Of Facebook Automated Rules

Here are some of the main terms of Facebook automated rules, which you should know before considering using them:

Apply Rule To

As the name implies, Apply Rule To is the variable to which you wish to apply the rule. It could be a campaign, ad set, or ad level where your rule should be applied. You can either apply a rule to a single campaign, ad set, or ad level, or you can apply it to all the active ad campaigns.


Action is what you want your rule to do if it meets the desired condition. You can either want to turn on or off the ad campaigns or adjust the budget of your ad set.

Here are the available actions on the Facebook automated rules:

  • Turn on campaign
  • Turn off campaign
  • Send notification only
  • Increase daily budget by
  • Decrease daily budget by
  • Increase lifetime budget by
  • Decrease lifetime budget by

You can choose whatever action you want your automated rule to perform when it meets the desired condition.


Condition is a logical expression or a specific metric that must be satisfied for a specified action to be triggered.

Here are some of the primary metrics on facebook automated rules:

  • Spent
  • Lifetime spent
  • Frequency
  • Results
  • Cost per results
  • Mobile app install
  • Cost per mobile app install


The period you set for the rules to be reviewed and implemented if the desired condition is met is referred to as the schedule.


Facebook will notify you once a rule is performed. You can also choose the email option if you want to get the notification on your email id.


You can add the subscriber, who will then be able to see the rule results. Remember, you can only add those people as subscribers who have access to the ad account.

Rule Name

Lastly, you can set a name for your rule. We recommend setting a name for your rule which you can easily remember.

Facebook Automated Rules: Summary

Facebook contributes massively to a lot of businesses in today’s world and can be a great way to interact with customers and climb the success ladder. Use Facebook automated rules to scale your Facebook ad campaign. 

Moreover, if you have more than one campaign, you can set up different rules so that campaigns are automatically turned on or off, depending on the rules you set. For example, suppose you have two campaigns running simultaneously, but you wish to run them separately for a certain period. In that case, you could use an automated rule to turn one campaign off at a certain threshold. 

You can also create rules that will allow your ads to reach people in certain regions or demographics (or with specific interests) when they’re browsing Facebook, and that too, without needing to keep tabs on your campaigns all day long. 

Facebook automated rules not only give you much-needed peace of mind and freedom from the hectic tasks of managing ad campaigns manually, but they also eliminate any scope of human error that may otherwise occur.

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