Running a business on Amazon comes with countless responsibilities. If you want to stand out of the fierce competition and make your way up to the top of the industry, you need to reconsider your priorities.
One of the smartest moves to grow your business is to hand over a few mundane responsibilities to automation so that you can focus on business areas that actually require human control.
So when it comes to Amazon automation, where should you really begin? In this article, we will cover the top 7 Amazon automation principles that will help you focus on the real deal.
7 Amazon Business Elements That Every Brand Should Automate
Kudos to Amazon for doing its best in automating a few responsibilities of their sellers to make their job easier. However, as a brand, if you are having trouble zeroing in on the elements that are best automated, check out this list of the 7 Amazon automation principles that are guaranteed to increase your revenue.
Before you even get to selling on Amazon, you first need to focus on stocking up your inventory with the latest products that customers will be eager to buy. Researching market trends, current customer needs, and popular products can be a costly and time-consuming affair.
However, if you use a product research tool, you can get a list of all the trending search categories and items in just a few seconds.
Software like MerchantWords and Helium10 help you find the popular search terms keywords, customer search history for a target keyword, and the keyword’s search volume to give you an idea of what items are selling the most on Amazon.
Moreover, these databases are frequently updated and contain information from billions of customer search histories that can put your brand ahead of the competition.
If you are planning to automate your business on Amazon, one of the first things you need to do is sign up for Amazon FBA.
Amazon FBA is basically an initiative by the company to handle order fulfillment on behalf of the sellers. Under this program, they assign a team to pick your order, get it packed and ship it to your customers. FBA sellers also qualify for free customer service where Amazon itself will handle your customer’s queries or return and refund requests.
Benefits of signing up with FBA:
- Faster deliveries
- Automatic Prime status for your products
- Automated response to customer queries and requests
- You get to use Amazon’s warehouse for storage at an affordable rate
If you want to extend Amazon fulfillment services for your brand to a few more channels, then you can also opt for Amazon’s Multi-Channel Fulfillment (MCF). Under this, you can use their inventory and fulfillment services to deliver products ordered from Shopify, Woocommerce, Bigcommerce, your own website, and many other channels.
With both FBA and MCF, the fulfillment process is completely automated, and you have nothing to worry about once their team picks your order.
Having a terrific product list on Amazon’s marketplace is not enough. To push your product to the top amidst hundreds of listings, you need a little help from the platform itself. Advertising on Amazon has always proven to be an effective way to promote your products within the platform, get a wider reach, and improve your conversion rate.
However, researching keywords, bidding on them, and setting up the ads all by yourself can be very time-consuming and tricky. The best way to boost your advertisements on Amazon is through automation tools.
Amazon advertising consists of two elements:
- Keyword harvesting
- Bid management
Keyword harvest is the process of discovering keywords that will boost your product’s ranks and place you before customers with similar requirements. On the other hand, Bid management is the process of bidding on advertising space to get the highest rank possible.
Benefits of automating Amazon advertisement:
- 24×7 campaign management
- Higher chances of converting leads
- No additional cost or effort for keyword research
- Seamless advertising setups and responsive customer support
While focusing on customer orders, shipments and advertisements, sellers often overlook their inventory and stock status. This could lead to a sudden inventory shortage that could severely affect your business over the next few days.
After all, customers these days do not have the time to wait for restocking, especially when they have multiple options and stores to choose from. To avoid mishaps like this, automate your inventory management with popular tools like Sostocked, Expandly, Veeqo, etc.
These tools keep track of your orders and inventories and notify you when you are running short on supplies to help you place an order on time.
For example, Sostocked will keep track of your usual sales frequency, product category, current trends, and seasonality to forecast an estimated date for reloading your inventory.
If you want to get a clear picture of your reordering schedule, consider adding your future marketing plans too. With over a thousand happy customers, Sostocked guarantees accurate forecasting.
One of the essential factors that decide your product rank on Amazon searches is your products’ number and quality of reviews. Products with more and positive reviews naturally rank high and have exposure to a broader customer base compared to ones with fewer and negative reviews.
However, the biggest challenge with Amazon reviews is convincing your customer to leave positive feedback post-purchase. If you want to fix your review ratio, you need to keep reminding your customers about it every now and then without being too pushy.
That said, it’s impossible for sellers to reach out to hundreds of customers every day and remind them to leave a review. And that’s why you need a review automation tool.
Once you set up these tools, they will automatically take care of the entire process without requiring any manual assistance. The best part is, reliable tools like Junglescout and Feedback Whizz are compliant with Amazon’s review policies, ensuring your account remains safe as the reviews keep rolling In.
Benefits of using Amazon review automation:
- Automatic review request post-delivery
- Pre-designed email templates compliant with Amazon’s policies
- Adjustable email delivery window for different product categories
- Efficient order tracking to ensure no customer gets requested twice
Despite countless options to automate different elements of your Amazon store, you still might not have the time to run it and manage your offline business simultaneously.
Since Amazon has close to 300 million active users, you could be missing out on a huge chunk of customers and revenue if you choose to close your Amazon shop.
Automate your entire Amazon shop by handing over the responsibility of account management to an automation service. Several reputed companies like Elite Automation, NextGen Investments, DCB Limited, etc., offer comprehensive Amazon automation services.
These services basically create, run and grow an Amazon store in your name and charge a small commission for their service.
Benefits of automating Amazon account management:
- Great way to earn passive income
- Initial capital investments are pretty affordable
- Works best for people with no knowledge of business
- You get hefty returns every month without lifting a finger
- Guaranteed success or reimbursement in the rare case of failure
If you are not a fan of tools and software looking after your business, hire a virtual assistant instead. It’s a lot like automation, the only difference being that instead of AI, the responsibilities are handled by an actual human being.
A lot of sellers like to outsource and automate mundane responsibilities like product photography, product sourcing, and customer support to qualified freelancers.
Benefits of automation through a virtual assistant:
- Much more flexible than AI
- No risks of a technical setback
- They bring the much-needed human touch to your business
What if you do not want to hand over customer support to a virtual assistant? You can build chatbots or use tools like Helpdesk to simplify the process. Although customer support cannot be completely automated, it will surely help integrate all your inboxes on one platform.
Some customer support tools also allow you to access customer information and shopping history in a few clicks instead of skimming through piles of customer information.
Why waste time on something that AI can do better and quicker? That said, automating your Amazon business can indeed be overwhelming, especially if you have no idea where to begin. But having learned which business processes can be automated and how you can go about it, we hope that it’ll be much easier for you to kickstart your Amazon automation journey.