Facebook ad automation has undoubtedly taken a massive chunk of the responsibility of business owners’ shoulders. But they require a substantial investment, so understandably, it’d be disappointing if you don’t get the expected results.
A lot of brands believe that automating ads on Facebook is the end of their responsibility. Perhaps that’s why most of them have failed to obtain the desired results. Once the ads are automated, you need to track their performance, monitor the results, and implement strategies to keep them lucrative.
This article aims to educate you on improving your Facebook ad campaigns and the benefits of using Facebook’s ad automation service, so read until the end.
6 Must-know Facebook Ad Automation Tips
Your job does not end after automating your Facebook ads. Although your campaigns will be managed automatically by the Facebook AI, you will have to keep an eye on the campaigns to ensure they are headed in the right direction.
Here are a few Facebook ad automation tips to help you get the maximum value out of your campaigns.
If you see that a certain ad is not performing well or giving you enough return on investment, it’d be wise to pause it.
However, the tricky part here is you might not always know when is the right time to pause an underperforming ad. While trying to save money on an ad that is doomed to fail, you also run the risk of stopping a good ad with lots of potential but very little time to show any worthwhile results.
The easiest way to find the right time to pause an ad is to evaluate its performance based on your maximum cost for purchase (CPC). CPC is the maximum amount you are willing to spend on advertising for one successful sale.
- You should pause the ad if you have already spent your maximum CPC without a successful sale.
- If the CPC has drastically increased and the ad is not performing well – even if it manages to get you a few sales.
Moreover, keep monitoring the performance of your ad campaigns week after week. Compare it with its previous week’s results to see if the ad should be boosted or paused immediately.
We’ve talked about how it’s important to pause an ad that is not performing well. But, it’s equally important to boost the ones roping in more leads and generating sales.
You must have a predefined set of metrics that determine an ad’s performance. For example, if the CPC for an ad suddenly falls, consider investing more in that campaign. Or, if you see a sudden surge in demand and conversions, it indicates that your campaign is hitting the rod right where it’s hot.
Also, if there is an upcoming holiday – a much likely increase in your products’ demand and sales – roll-out or boost ads accordingly, preferably one with the particular holiday theme.
Facebook has an excellent bid management system that allows you to extract the best value for your ads in the auction. That said if you want to focus more on a particular well-performing ad, feel free to prioritize it in the auction.
The simplest way to prioritize your ads is by increasing their bid value. If you already have a well-performing ad and are willing to invest more into it, the platform will gladly help you out in the auction and place your ad before your target audience. After all, Facebook wants you to get your money’s worth.
No matter how well you research the target audience and current market trends, the only way to know how an ad will perform is when you actually run it. However, no marketer would want to invest in an ad and then see it fail. That’s why Facebook automated ads offer a unique A/B testing feature.
This feature allows you to create up to six different variations of your ads and place them in different Facebook sections. This way, you can evaluate the performance of each of those variations and see which combination works the best.
Having zeroed in on your most profitable Facebook ad variation, increase its budget and cancel out the other low-performing ads.
The ad creation and optimization journey do not end with running the campaign. Once the ads are up and running, you work on the actual feedback from real customers.
Facebook will recommend changes to your campaigns throughout their duration to optimize them and attract a larger audience.
Simultaneously, you can also evaluate the ad’s performance and how people interact with it. It will show you what’s working for your audience and what’s keeping them from clicking on the ad.
Since Facebook has a better understanding of the interaction between your target audience and your ad, we recommend you stick to their suggestions when it comes to optimizing ongoing ad campaigns.
If a particular ad campaign is doing well, there is no harm in duplicating and using it for your future campaigns. When you duplicate an ad, you do not just improve the performance of the original set but also the overall visibility of your brand.
After all, even if you’re duplicating an ad, Facebook, by default, will treat it as a new ad and give it a separate ranking and visibility. Moreover, you’ll be more confident in running a duplicated ad since it’s tried and tested. It’s bound to succeed, multiplying the overall success of your ad campaigns.
Transitioning from manual advertisements to automated ads on Facebook can be a little unnerving, especially if you’re not familiar with the concept of automation.
Here are five ways automating Facebook ads will help your business thrive:
If you are a small or medium-scale business, you might not have an advertising expert on board. In that case, curating the perfect ad copy that will compel your audience to click can be slightly tricky.
Opt for Facebook ad automation; the platform itself will guide you through the process. It will remind you of the missing elements and make suggestions that can help to create a better ad copy. Even when the ad is running, it will track how the customers interact with it and make suggestions based on that.
Advertising is not just about creating an engaging ad copy and leading customers to your business. Before you even get to the conversion part, you need to do extensive research to find out more about your target audience, current market trends, and competitors.
However, if you were to use Facebook ad automation, you can simply take their suggestions on optimizing your ads. Once you tell them about your business, they will do all the backend work to ensure that your ads are placed before the right audience.
Other advertising mediums generally don’t pinpoint a guaranteed number as far as return on investment is concerned. This makes the budgeting process a little vague, considering you will have no idea how much it will take to achieve your desired results.
On the other hand, Facebook shows the estimated reach you can expect for a given campaign budget. This will help you chalk out a financial framework for all your ad campaigns that align with your business goals.
Nobody knows Facebook and its functioning better than, well, Facebook. So when you use automated ads and rely on Facebook recommendations for the ad placements, you have a much higher chance of getting things right.
You may or may not know where your audience is, but Facebook certainly does. It’s always safe to take Facebook’s suggestions on ad placements to get a better return on your campaigns.
Moreover, you also have the option to publish your ads on Facebook and its allies like Instagram or Messenger. This increases your brand’s visibility with little to no added cost.
Traditional forms of advertising don’t allow you to amend an ad after it’s live under any circumstances. If it’s not performing well, the only solution is to take down the ad, create a new one and start a brand new campaign. The same goes for regular boosted posts on Facebook.
However, with automated Facebook advertising, you have the flexibility to edit and optimize a running ad according to the response it gets from the users. This ensures that each ad adds value to your business.
Regardless of your brand’s size, we recommend automating your Facebook ads. It’ll help you eliminate the need to hire a team to manage ads manually.
At the same time, Facebook ad automation allows corporations to focus on more important aspects of their business. No matter what you sell or what your brand is, Facebook ad automation will always be a lucrative proposition.